Alice Mushroom Chocolate Brain Storm

The Complete Guide to Alice Mushroom Chocolates Brainstorm & Functional Mushroom Chocolate Bars

Welcome to Pure Mushroom Store, your trusted source for premium, thoughtfully curated functional mushroom edibles. In the rapidly growing world of adaptogenic and nootropic confections, Alice mushrooms chocolates have emerged as a category-defining brand that seamlessly blends indulgence with intentional wellness. This comprehensive guide explores the brand’s flagship focus-enhancing product—the Alice brainstorm chocolate—while providing essential information about the broader category of functional mushroom chocolate bars. Whether you’re a productivity enthusiast, a curious newcomer to functional mushrooms, or simply someone who believes wellness shouldn’t taste like medicine, understanding Alice is your first step down a delicious rabbit hole.

What Are Alice Mushroom Chocolates?

Alice Mushroom Chocolates are functional dietary supplements that blend organic, fair-trade dark chocolate with high-quality mushroom extracts, adaptogens, and nootropics . Founded in October 2022 by Lindsay Goodstein and Charlotte Cruze, the brand was born from a desire to make wellness not only accessible but genuinely enjoyable . As the founders explain, “We wanted to make wellness not only accessible, but enjoyable also. It doesn’t have to be hard, it doesn’t have to be painful, and it doesn’t have to suck” .

Unlike psychedelic products, Alice chocolates contain no psilocybin. The founders are careful to distinguish between three categories of mushrooms: psychedelic (containing psilocybin), culinary (nutrient-dense but not functionally transformative), and functional (the middle ground where Alice products live) . Functional mushrooms like lion’s mane, cordyceps, and reishi offer long-term wellness benefits without any psychoactive effects—it’s “impossible to have a psychedelic experience from a functional mushroom,” notes co-founder Charlotte Cruze .

The Alice Brainstorm Mushroom Chocolate: Focus and Clarity in Every Bite

The Alice brainstorm chocolate is the brand’s flagship product for cognitive enhancement, designed to deliver a clean boost of energy, focus, and clarity without the jitters or crash associated with traditional stimulants . It’s the product that has garnered attention from celebrities like Pedro Pascal, Zac Efron, and Kevin Hart, who are investors in the company , and even inspired a special collaboration with HBO’s hit series “The Last of Us” .

What It’s Made Of

The Alice mushroom chocolates Brainstorm formulation is a masterfully crafted blend of ingredients that work synergistically to support both immediate focus and long-term cognitive health:

• Lion’s Mane Mushroom (Organic, 100% Fruiting Body): This remarkable mushroom is the star of the show. According to the founders, Lion’s Mane is “so molecularly light that it’s able to cross the blood-brain barrier” and “triggers your neurological growth factor, which literally helps regrow your brain” . While its effects build over time with consistent use, it’s the foundation of Brainstorm’s long-term cognitive benefits.

• Cordyceps Mushroom (Organic, 100% Fruiting Body): Known for its ability to help the body use oxygen more efficiently and improve overall vitality, cordyceps contributes to the sustained energy users report .

• Guarana: A caffeinated berry from Brazil that provides a smooth flow of energy. Each square of Brainstorm contains 66mg of natural caffeine, which is equivalent to about ⅔ cup of coffee . Unlike synthetic caffeine, guarana’s natural fiber matrix allows for slower release, minimizing crashes.

• Phosphatidylserine: A fatty acid naturally occurring in the human brain that improves alertness, reaction time, thinking speed, and focus throughout the day . It provides the immediate nootropic effect that users feel within an hour of consumption.

• Organic, Fair-Trade Dark Chocolate Base: The chocolate itself is a carefully crafted blend of organic semi-sweet dark chocolate (chocolate liquor processed with potassium carbonate, sugar, cocoa butter, sunflower lecithin, and vanilla), plus MCT oil and additional cocoa butter for that signature melt-in-your-mouth texture .

How It’s Made: The Science of Dual-Action Formulation

One of the most innovative aspects of Alice chocolate products is their dual-action approach. As the founders explain, nootropics provide immediate effects while adaptogens work over time . For Brainstorm, this means:

• Immediate Effects: The combination of guarana (caffeine) and phosphatidylserine provides the instant focus, energy, and alertness that users report feeling within 30-60 minutes of consumption .

• Long-Term Benefits: The Lion’s Mane and Cordyceps mushrooms work more slowly. When incorporated into a daily routine, their nutrients “compound in your body and become more effective (and noticeable) with sustained use” .

Alice uses exclusively fruiting body mushrooms—the visible, above-ground part of the mushroom that experts believe to be the most nutrient-dense and bioavailable . These are organic, hand-harvested, sun-dried (making them high in Vitamin D), and third-party tested for safety and potency . This distinguishes them from many competitors who use cheaper mycelium-based products grown on grain.

Advantages of Alice Mushrooms Chocolates

1. Dual-Action Formulation for Both Immediate and Long-Term Results

The most significant advantage of Alice mushrooms chocolates is their thoughtful combination of fast-acting nootropics and slow-building adaptogens. As Lindsay Goodstein explains, “Lion’s Mane works slowly… so that’s why we have phosphatidylserine… and guarana. They’ll help you feel instantly focused, but the long term nootropic is Lion’s Mane” . This means you get both the immediate satisfaction of feeling focused and the long-term benefit of improved brain health.

2. Clean, Premium Ingredients

All Alice chocolates products are:

• Vegan and cruelty-free

• Gluten-free and dairy-free

• Kosher certified

• Made with organic, fair-trade dark chocolate

• Free from artificial sweeteners, stevia, or monk fruit

• Sweetened only with organic sugar

The ingredients lists are short and understandable—a refreshing change in the supplement world . Bon Appétit editors noted they were “immediately drawn to the fact that there were no artificial sweeteners or ingredients like monk fruit or stevia, which are common in a lot of supplements and can cause headaches and stomach discomfort in some people” .

3. Delicious Taste That Actually Makes You Want to Take Your Supplements

Multiple reviewers have praised the texture and flavor of Alice mushrooms chocolates. Bon Appétit editors described it as having an “amazing creamy texture: soft and sort of fudge-like—they melt in your mouth so nicely, and genuinely feel luxurious to eat” . The nutty flavor of Brainstorm received particular praise . This is wellness you’ll actually look forward to each day.

4. Transparent, Ethical Sourcing

Alice is committed to transparency. Their mushrooms are:

• Organic and hand-harvested

• Sun-dried (making them high in Vitamin D)

• Third-party tested for safety and potency

• Sourced as 100% fruiting body mushrooms, not cheaper mycelium-on-grain products

5. Celebrity and Investor Backing

Alice has attracted significant investment and attention, validating the brand’s quality and market potential:

• $8 million Series A funding round led by NewBound Venture Capital

• Backing from Unilever Ventures and DJ/producer Tiësto

• Previous investment from L Catterton and actors Zac Efron, Pedro Pascal, and Kevin Hart

• A special collaboration with HBO’s “The Last of Us” for a limited-edition Brainstorm

6. Supports Important Causes

Alice donates a portion of proceeds to The Hope Project, which supports women affected by their partners’ military service and PTSD, and is a founding member of The Microdosing Collective, advocating for education and policy change around psychedelics . This commitment to giving back adds depth to the brand’s mission.

Disadvantages and Considerations

1. Contains Caffeine

Each square of Brainstorm contains 66mg of natural caffeine (equivalent to ⅔ cup of coffee) . Those sensitive to stimulants should be aware of this and may prefer to take it earlier in the day to avoid sleep disruption.

2. Not a Quick Fix for Everyone

As with all supplements, individual results may vary. The adaptogens in Alice products work best when taken consistently over time . This requires commitment to a daily routine rather than expecting instant transformation from a single dose.

3. Price Point

At approximately $50–$60 per tin (containing 16 doses), Alice chocolates are positioned as a premium wellness product. While many find the quality justifies the cost, it may be an investment for regular use.

4. Processing Allergens

All products are processed on shared equipment and may contain traces of peanuts, tree nuts, milk, eggs, or soy . Individuals with severe allergies should exercise caution. Brainstorm specifically lists coconut and soy as allergens .

Effects, After-Effects, and User Experiences

What Reviewers Say About Alice Brainstorm

Bon Appétit editors conducted an extensive, weeks-long test of Alice products, and their findings were remarkably positive:

• Kate Kassin’s Experience: “Let me be honest—I either expected to be bouncing off the walls with energy or to feel absolutely nothing. Instead I settled into a feeling of deep focus—the kind of dialed-in where you suddenly feel compelled to take a typing test.” She and another editor scored 100+ words per minute with no errors after taking Brainstorm. “About an hour into our first experiment, I sent Kate a Slack with an impressive list of what I’d just accomplished. She wrote back with similar enthusiasm, saying she’d just zipped through two article drafts and checked a bunch of nagging administrative tasks off her to-do list” .

• Emily Johnson’s Experience: “I’m someone who has cultivated a wildly high caffeine tolerance—to the point where I really can’t feel its effects in a meaningful way anymore. After taking the Brainstorm, though, I felt keyed-in and hyper-focused on my job, really energetic. I even felt like my mood was a bit elevated” .

After-Effects

Users reported no next-day grogginess or jitters, unlike with some energy supplements. The Bon Appétit testers noted that after a week of alternating Brainstorm with Nightcap, they had “made serious progress” on previously daunting projects . The functional mushrooms’ benefits compound over time with regular use.

Dosage, Time, and Instructions for Consumption

Standard Dosage

Each Alice tin contains 16 chocolate squares. One square equals one dose .

For Brainstorm Specifically

• Standard Use: Take 1 square when you’re in need of sharp focus or a clean boost of energy

• Stronger Effect: Those seeking a more prolonged sensation may enjoy a double dose (2 squares)

• Timing: Effects are typically noticeable within 30-60 minutes and can last 3-4 hours. It’s best taken in the morning or early afternoon due to the caffeine content .

Best Practices

• Take on a relatively empty stomach for faster onset

• Avoid taking with heavy meals which can delay effects

• Store in a cool, dark, dry place away from direct sunlight

• Do not refrigerate (condensation can damage texture and potency)

• Keep sealed in original packaging to preserve freshness

• Keep out of reach of children and pets

How to Enjoy Alice Brainstorm Chocolate

The founders encourage creative consumption beyond simply eating the squares as-is :

• As-is: Let a square melt slowly on your tongue to fully appreciate the creamy, nutty flavor and luxurious texture

• Warm it up: Melt Brainstorm and dip bananas or strawberries, then freeze for a treat

• Pair it: Add to smoothie bowls, yogurt, or grate over ice cream

• Coffee companion: Enjoy alongside your morning coffee for a focused, productive start to the day

Allergies, Conditions, and Health Issues

Allergies

• Contains: Coconut oil, cocoa butter, soy

• May contain traces of: Peanuts, tree nuts, milk, eggs, soy (shared equipment)

• Free from: Gluten, dairy, artificial ingredients

Contraindications

• Caffeine Sensitivity: Each square contains 66mg caffeine (equivalent to ⅔ cup coffee). Those sensitive to stimulants should exercise caution.

• Pregnancy/Nursing: Consult your doctor before use

• Medication Interactions: If you are taking prescription medications, especially those affecting mood or cognition, speak with a healthcare provider

• Pre-existing Conditions: Those with sleep disorders or anxiety should monitor their response

Important Note

Alice products are not intended to diagnose, treat, cure, or prevent any disease . They are functional foods, not medicines.

Food, Drinks, and Activities to Avoid

• Excessive Caffeine: Be mindful of total caffeine intake from other sources (coffee, tea, energy drinks) when taking Brainstorm

• Alcohol: While not contraindicated, alcohol may diminish the beneficial effects of adaptogens

• Driving: Always know how your body responds before operating machinery

The Pure Mushroom Store Policy

At Pure Mushroom Store, we are proud to offer the complete line of Alice mushrooms chocolates, including the flagship Brainstorm. Our commitment to you includes:

• Authenticity Guaranteed: All Alice products are sourced directly from the manufacturer

• Fast and Secured Discreet Delivery: Your privacy matters—all orders ship in plain, unmarked packaging

• Quality Product for Good Prices Over the Market: We offer competitive pricing on premium wellness products

• Educational Commitment: We provide the knowledge and resources to support your wellness journey

• Customer Satisfaction: We stand behind the products we sell

Storage Guidelines

• Room Temperature: Store in a cool, dark, dry place between 60-70°F

• Avoid Refrigeration: Condensation can damage texture and potency

• Keep Sealed: Store in original packaging to preserve freshness

• Keep Away from Children and Pets: As with all supplements

Frequently Asked Questions

Q: Will Alice Brainstorm Chocolate make me trip or hallucinate?
A: Absolutely not. As the founders clearly state, “It’s impossible to have a psychedelic experience from a functional mushroom” . Alice products contain no psilocybin and are non-psychoactive.

Q: How much caffeine is in Alice Brainstorm Chocolate?
A: Each square contains 66mg of natural caffeine from guarana, which is equivalent to about ⅔ cup of coffee .

Q: Can I take Brainstorm every day?
A: Yes, the ingredients are safe for daily use as part of a wellness routine. In fact, the adaptogens work best when taken consistently over time, allowing nutrients to compound in your body .

Q: How quickly does Alice Brainstorm Chocolate work?
A: The nootropic ingredients (guarana, phosphatidylserine) provide acute effects within 30-60 minutes, while the adaptogens (lion’s mane, cordyceps) work best with consistent, daily use over time .

Q: Where can I buy authentic Alice products?
A: Pure Mushroom Store is an authorized retailer. You can also find Alice at Erewhon, Sprouts Farmers Market, Pop Up Grocer, and over 1,300 retail stores nationwide .

Q: Are Alice products safe to take with medications?
A: Always consult your healthcare provider before combining any supplement with prescription medications, especially those affecting mood, cognition, or serotonin.

Brand Review: Alice Mushrooms

The Founders’ Vision

Lindsay Goodstein and Charlotte Cruze founded Alice in 2022 with a clear mission: to make wellness not only accessible but enjoyable . Frustrated by the overuse of stimulants, the emptiness of processed sweets, and the stigma around mushrooms, they set out to create something smarter—a wellness routine you could actually look forward to each day.

Goodstein began experimenting with functional mushroom chocolate in her kitchen in December 2019, combining her pharmaceutical industry knowledge with deep research on Reddit forums to create a product that was both delicious and effective . Cruze, then pursuing a food studies master’s degree at NYU while teaching yoga, brought her food science expertise . Their partnership has proven remarkably successful.

Growth and Recognition

Alice has experienced explosive growth since launch:

• First month revenue: $40,000

• Seven-figure revenues in first 12 months

• Eight-figure revenue projection for 2025

• 40% year-over-year growth forecast

• Expansion into over 1,300 retail doors

• Investment from top-tier VCs and A-list celebrities

The Verdict

Bon Appétit’s conclusion after weeks of testing says it best: “Look, we’re not saying that Alice Mushroom Chocolates are magic, but we’re also not saying that they aren’t. While these won’t make you have psychedelic visions, all three of us felt positive effects—both in the short term and over time. If you’re curious about functional mushrooms and want to experiment with something that tastes good and seems to actually do something, we definitely recommend picking up one of the Duo packs and going down the rabbit hole yourself” .

Why Choose Pure Mushroom Store?

• Authorized Retailer: We source directly from Alice, ensuring authenticity

• Competitive Pricing: Quality product for good prices over the market

• Fast and Secured Discreet Delivery: Your privacy is our priority

• Knowledgeable Support: We’re here to answer your questions

• Community Focus: We believe in sharing knowledge and joy with our customers

Conclusion: Your Journey Awaits

The Alice Brainstorm Chocolate represents a thoughtful, delicious approach to cognitive wellness. As the flagship product of Alice’s broader line of functional mushroom chocolates, it offers both immediate focus and long-term brain health benefits—all wrapped in decadent, ethically sourced dark chocolate that reviewers describe as “genuinely feel[ing] luxurious to eat” .

Whether you’re looking to boost your productivity, support long-term cognitive health, or simply find a healthier alternative to your afternoon coffee, Alice provides a trustworthy, enjoyable entry point into the world of adaptogens and nootropics. With backing from major investors, rave reviews from editors, and a genuine commitment to quality and giving back, Alice is a brand that delivers on its promises.

At Pure Mushroom Store, we’re honored to carry the full line of Alice mushrooms chocolates. We invite you to explore the collection, find your perfect formula, and experience the joy of functional wellness for yourself.

Choose quality, choose wellness, choose Pure Mushroom Store for all your functional mushroom needs.